In the days of DIY, so many musicians have become amazing at acting as their own management. Does there come a point when your art is too all-encompassing and you need someone on your team to make judgement calls?
What does a music manager do anyway? According to Music Jobs, "the job may include: negotiating contracts and fees, finding and booking events and venues that match the artist's career strategy, advising on career decisions, publicity and promotion, helping them on career decisions such as which record producer to work with, or which songs to perform, and managing media relations."
In our humble opinion, we believe that it does truly pay off to take your career as far as it can go on your own. Then, you learn the ins and outs of the business and aren't just living with rose-colored glasses.
However, depending on how big you'd truly like to get - there comes a point when putting too much effort into every little detail of the business end of things, can take a toll on your creativity. A manager should allow the musician to fully focus on their craft, as the day-to-day schedule can become grueling and take a toll on one quite unexpectedly.
Additional benefits of having management including their connections, having someone looking out for your best interest & their ability to be the buffer between you and the deals in which you're bound to interact with. The manager can collect your money, get contracts signed and negotiate - all the while letting you solely do your art - It's almost a good cop/bad cop mentality - it works. When your career reaches the point when this becomes necessary, we do believe the percentage that the manager collects is truly worth it.
The dangers of being picked-up too early by a label and/or management, if you fall into the wrong hands, you can end up missing out on rights, money and turned down business ventures - or even worse. There are horror stories of massive artists who did not know what they were signing up for, when they blindly trusted their management.
All business aside - if you find someone that you can trust, who believes in you and who can act as a neutral source in which you can bounce business and visions off of - go for it!
- K. O'Neil, PitStop Musicians