Payloa always sounded like a myth, but when you really peel the layers back, it's quite shocking how to learn how payola is embedded in today's modern culture of business. Payola is the word used to describe the act of a record label or other interested party paying a radio station to play a certain artist (either in cash or in goods). Come along with us while we study the method.
Now, cut to 2019. Here we are. Doesn't the word "payola" alone remind you of back-alley, cash-hungry deals with the darkness of the night coming in quickly? Can't you smell the cigar and see the old scool 40's style clothing? Well, you may be shocked to learn that payola is by no means a thing of the past, it's very much alive and well, just wearing a different outfit.
A music executive recently confessed with stating the following: "Welcome to ‘playlist payola,’ the modern-day equivalent to old school payoffs of radio station deejays. And just like the old days, there are specific prices for spins. Peoples cited a source stating “$2,000 for a playlist with tens of thousands of fans,” up to to “$10,000 for the more well-followed playlists”. Wow. What an incredible notion! We consider ourselves "in the know" and we had no idea just how much strategy goes into the trends of our culture.
How does someone compete that does not have that big label money? Is there really any way? Well, one truly organic way to do it is to write an internationally unstoppable, to the core, incredible song. When you mean it, everyone will feel it.
A truly good song is eventually found and is undeniable on the airplays. The DJs have to play those break out hits that nobody can deny, as the calls and requests won't stop coming. They want to stay hip. They will play what is the current earworm, even if it's between two songs that ended up on the radio by our little friend payola.