We are taking a slight detour today from our usual musical focus and steering to the direction of Podcast land. Have you considered starting your very own podcast? Today we’ll jump into some tips and tricks that may help you out if you’re looking to launch your podcast potential.
First, like anything, we suggest that you stick to a topic that you know and love, because not only will you be discussing that topic to the entire world, but you’ll also be spending all of your time thinking about it, researching it and discussing it while planning for your weekly topics.
When it comes to the technical aspects of starting your own podcast, you’ll want to invest in a decent microphone. One of our very favorites is the Shure SM7B. This is a podcast favorite that is versatile, reliable, clean sounding and also happens to be the microphone that Michael Jackson used on his Thriller album. You’ll also want to invest in a nice pair of headphones and audio editing software. If you’re a musician, you may as well save up some money and spend it on something that can receive a dual use. If you’re really up and running, consider purchasing a microphone and pair of headphones for your guests.
The current Top 20 podcasts of right now include The New York Times’ “The Daily” NPR’s “NPR News Now”, “Up First”, “Planet Money” and “This American Life”. As you can see, the viewership for these podcasts are assumed to be of a wide range, as they touch on lifestyle and news. If you’re looking for something to talk about, be you. The world likes nothing more than someone being themselves.
MustAmplify notes that “John Lee Dumas is the Founder and Host of Entrepreneur On Fire, awarded ‘Best of iTunes 2013′ suggests to make a list of 10 keywords that your podcast should rank for, while Robert Gerrish who has co-authored the business bestseller, Flying Solo: How to go it alone in business states one must interview as much as possible. Interview your friends and family, then listen back to it and improve on the areas that need to be stronger.”
Now, let’s touch on guests. This is where you can really find your own special way to shine. Are you familiar with Joe Rogan’s podcast? He has 190 million monthly downloads and 200 million monthly listeners. Not only is his content cutting edge and controversial, he’s also a very intelligent man who has guests that are out of this world. His choice of guests shows the potential podcaster just how your guests can make or break you. They will bring in their fanbase and open your current listeners to a whole new world of culture and information.
At the end of the day, you have to be comfortable in failing. Have fun with your show, be casual and be yourself. It may take a few episodes until you find that sweet spot of where you really are hitting on the content that listeners respond to. Until then, be open to the different avenues that your show may take you on. Enjoy the adventure as it’s in motion!